MORROW
AND ASSOCIATES, LLC
Improving the Business of Healthcare®
Professional negotiators backed by a small army of:
Financial analysts (model contract rates – tie to product pricing, health plan budget)
Actuaries (who price the products they sell)
Attorneys (contract language to protect the health plan)

Tools:
Analytical tools utilize general claims data for “standard offers”
Your claims data can be accessed
Standard “boiler plate” contracts
Health Plan contractors become experts at their contracts

Financial Incentives:
Sales & contracting make or break a health plan
Negotiators are required to meet financial targets
Local management team, regional and national executives are financially incentivised
to meet financial targets
Why Do Health Plans Win?
Why Health Plans Win...